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plant dad

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dog dad

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designer

portfolio

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2022

American Express needed some fresh, new designs. I collaborated with creative directors to create visual identities for some of their diverse programs including PRIDE, Asian Pacific Islander Heritage Month, and People With Disabilities. I brought a unique visual identity to life for American Express Return to Office. I designed posters, digital fliers, photo backdrops, floor, window, and door decals, designed neon signs, and even wrapped their subway bus inside their NYC building. Take a look at the bright smiles on the American Express colleagues!

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amex

Experiential Activation

 
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I worked closely with art directors and creative directors to build Waterloo's brand identity. Together, we created social posts, programmatic ads, and advanced campaign development. On top of that, I put together a 30-minute spot for the collaboration between Waterloo and Austin FC. I designed storyboards, sold the idea to the client, and connected with video editors to truly bring the spot to life. See the storyboards and the final video that was displayed at the Austin FC stadium!

2021

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waterloo

Storyboards & Video

 
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2022

Bar Infuse is the newest bar at Inspira Marketing. I got to dream up the visual brand identity for the bar inside the office. The client wanted to make it both fun and timeless, allowing me to create a clean, modern logo with a twist of fun. Check out how the brand identity came to life! 

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bar infuse

Branding

Branding

Branding

other projects

Social & Web

Brochure Design

Menu Design

Branding

Microsite

about

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A little background about myself: I was born in Mexico City, and have lived in Brazil, Puerto Rico, and the United States. I graduated with a BFA in Advertising with a concentration in Art Direction from the Savannah College of Art and Design with a focus on Art Direction.

 

Today I am living in Austin, Texas with my little dog Aria and all 21 of my beautiful plants. I love what I do, and I do it with a smile on my face. Don't ask me to critique your work, because I will read you to filth. (That’s gay slang for giving you my brutally honest opinion)

 

What makes me great at my work is that I'm truly happy to do it. As a creative, every day is different, and I’m thankful for each new challenge thrown my way.

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esteban leyva merino