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OVERVIEW
Café Bustelo brings the bodega to Lollapalooza with a pop-up built on music, flavor, and good energy. It gave festivalgoers a place to recharge and made Bustelo feel like part of the lineup.
MY ROLE
Developed concepts, presented ideas, and created moodboards to define the design direction.
IMPACT
2500 - Pieces of UGS Created
869 K - IRL Impressions
25 MIN - Average Dwell Time
14 K+ - Coffees Enjoyed
CCO: DAVE WASSERMAN | CD: MIKE BROWNEL | CD: TREASURE NEAL | AD: ESTEBAN LEYVA | JR CW: BLAKE POWELL | JR AD: EMILY CHEN |
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