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OVERVIEW
We turned an airport hangar at KBIS into an immersive Miele experience, bringing the “Rumored For A Reason” campaign to life for opening night. Designed around mystery and refinement, the space gave guests a way to feel the brand, not just see it.
MY ROLE
Concepting, art direction, and visual development. Created moodboards, explored design directions, and helped shape the overall look and feel.
IMPACT
Created a space that felt as elevated as the product, turning an industry event into a memorable brand experience that sparked conversation and social buzz.
CCO: DAVE WASSERMAN | CD: MIKE BROWNEL | CD: TREASURE NEAL | AD: ESTEBAN LEYVA
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