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OVERVIEW
We took over the Vessel for Coffee Day and turned it into a full illy experience, inviting people to step inside the brand and feel the “why” behind every cup. From there, illy showed up across the city, from sunrise coffee and yoga to aperitivo hours, making the campaign feel like part of New York, not just something placed in it.
MY ROLE
Concepting, art direction, and execution across all visual touchpoints. Designed signage, developed mechanical files, and defined the overall look and feel.
IMPACT
12% Boost in Loyalty Signups
4.1 M Overall Impressions
15 Min Average Dwell Time
410% Increase in Profile Views
CCO: DAVE WASSERMAN | CD: MIKE BROWNEL | CD: TREASURE NEAL | AD: ESTEBAN LEYVA |
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