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OVERVIEW
We created the Hi-Chew House of Mystery, a Halloween pop-up that blended a fun house with an escape room, where candy was the key to unlocking the mystery flavor. Built for Gen Z, it turned sampling into something interactive, playful, and made to be shared.
MY ROLE
Supported art direction and execution. Designed select rooms, developed mechanical files, and contributed to the overall look and feel.
IMPACT
Turned a product drop into a shareable experience, driving social buzz and positioning Hi-Chew as more than just candy.
CCO: DAVE WASSERMAN | CD: MIKE BROWNEL | CD: TREASURE NEAL | AD: ESTEBAN LEYVA | JR CW: BLAKE POWELL | JR AD: EMILY CHEN |
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