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MY ROLE
Designed all campaign collateral across the tour. Developed mechanical files and created a cohesive visual system that carried the look and feel across every touchpoint.
IMPACT
Turned a mobile activation into a fully branded experience, making sure every detail felt consistent, recognizable, and impossible to ignore.
CCO: DAVE WASSERMAN | CD: MIKE BROWNEL | CD: TREASURE NEAL | AD: ESTEBAN LEYVA | JR CW: BLAKE POWELL
OVERVIEW
We brought Blue Diamond’s “Unapologetically Almond” campaign to life across The Nutty Cruiser tour through bold, high-energy collateral and on-site touchpoints.
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