Cards Against Humanity needs to catch the attention of online gamers by

taking over New York City and targeting their pride and sharing of a cynical type of humor.

Winners will receive a limited-edition NYC Cards Against Humanity Pack. 

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An interactive billboard will appear in the middle of New York City.

Anyone can join the fun by going to the mobile website and logging in through Facebook.

Interactive Billboard

Mobile Site

A redeemable code will be sent to the winners, and a page on the site will be available to unlock their reward.

Social media ads will inform about the billboard.

Social Media

Winners will receive a limited edition New York City Pack.

Reward

Concepting, Copywriter, & Art Director:

Esteban Leyva